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Miami’s Rental Dominance Faces Midwest Competition

Miami retains its title as the nation’s hottest rental market, but surging Midwest metros like Suburban Chicago and Milwaukee are heating up.

Miami's Rental Dominance Faces Midwest Competition

Miami retains its title as the nation’s hottest rental market, but surging Midwest metros like Suburban Chicago and Milwaukee are heating up.

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Good morning. RentCafe’s 2024 year-end report saw Miami retain its title as the nation’s hottest rental market, but surging Midwest metros like Suburban Chicago and Milwaukee are heating up.

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Market Snapshot

S&P 500
GSPC
6,074.08
Pct Chg:
+0.38%
FTSE NAREIT
FNER
796.92
Pct Chg:
-0.53%
10Y Treasury
TNX
4.42%
Pct Chg:
+0.021
SOFR
30-DAY AVERAGE
4.608
Pct Chg:
0.0%

*Data as of 12/16/2024 market close.

STATE OF THE Market

2024 Rental Market Report: Miami Still on Top, But Slipping

Renters faced fierce competition in 2024, whether chasing big-city perks or quieter escapes. So, where were the hottest rental markets?

Heating up: According to RentCafe.com, fierce competition persisted in 2024 despite an increase in new apartments. Nationally, 62.2% of renters renewed their leases, limiting availability and keeping the Rental Competitiveness Index at 74.4. On average, apartments rented within 40 days, with 8 prospective renters competing for each unit.

Rental Competitiveness Score by Region in 2024

Still reigning supreme: With an RCI score of 91.2, Miami continued to attract renters due to its booming economy, favorable tax policies, and global appeal. Apartments rent out within 33 days on average, with 18 renters competing per unit—double the national average. However, rising apartment supply (+4.12%) reveals the first signs of softening.

Rising stars: Affordable Midwestern metros dominated the 2024 rankings, claiming nine top thirty spots. With an RCI of 88, Suburban Chicago (#2) drew renters with "hipster" appeal in areas like Naperville and Evanston. Meanwhile, Milwaukee (#3) saw 70% of renters renew their leases, with apartments leasing within 36 days.

Rental Markets Competitiveness in the Midwest in 2024

Rental demand is surging: Louisville, KY, leads with an RCI of 76.3 due to high lease renewals and scant new construction. Piedmont Triad, NC, follows with an 8.6-point RCI increase, boosted by strong job growth in manufacturing and transportation. Fayetteville, AR, also shows economic growth amid limited supply and increasing competition.

Top 10 Trending Rental Markets in 2024

➥ THE TAKEAWAY

Looking ahead: In 2025, renters may see slightly less competition as a wave of new apartments hits the market, offering more options. However, high lease renewal rates, elevated homebuying costs, and strong demand in affordable metros like the Midwest will keep competition intense, particularly in budget-friendly and job-rich regions.

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✍️ Editor’s Picks

  • Tax policy shift: Trump's tax plan aims to restore full bonus depreciation, reversing the current phase-out and boosting immediate benefits for property owners.

  • Market momentum: The US real estate market is set for growth in 2025, driven by economic expansion, Sun Belt migration, and strong demand across retail, office, and data center sectors.

  • Manufacturing slump: US factory activity contracted in December, with production hitting its lowest since mid-2020, as looming tariffs spurred inflation fears and disrupted supply chains.

  • REIT evolution: Industry collaboration has transformed REITs into essential investment tools, with indices like the FTSE EPRA Nareit Series enabling broader access to global real estate markets.

🏘️ MULTIFAMILY

  • Renter retention: The 2025 multifamily market will focus on affordability and tenant retention, as record-high supply in 2024 stabilizes occupancy but slows rent growth in oversupplied areas.

  • Vacancy surge: Tampa's multifamily market faces a 15-year high in vacancies, above 10%, as surging supply outpaces strong tenant demand and pressures rent growth into 2025.

  • Office to multifamily: Link Logistics plans to replace an 8.3-acre office park in Culver City with a 1.1K-unit apartment complex featuring affordable housing, retail space, and extensive amenities.

  • Debt opportunity: Canyon Partners Real Estate closed its largest US real estate debt fund at $1.2B, targeting multifamily and defensive assets as the CRE market braces for $1.5T in maturing debt.

  • Portfolio deal: CAPREIT sold a 2-property, 304-unit multifamily portfolio near St. Mary’s City, MD, for $68M, capitalizing on strong investor demand in the region.

  • Top deals: South Florida’s 2024 multifamily market saw subdued pricing due to high interest rates, with Grant Cardone leading the pack with a $500M+ Broward portfolio acquisition.

🏭 Industrial

  • Denver expansion: Consolidated Investment Group secured $17.5M financing for two fully leased industrial buildings in Aurora’s Eastpark 70, driven by Denver International Airport's logistics appeal.

  • Data center expansion: Digital Realty Trust (DLR) is seeking rezoning approval to develop a 3 MSF data center on its recently acquired 155-acre site in west Charlotte, purchased for $160M.

  • Charlotte data hub: Digital Realty Trust (DLR) filed for rezoning to develop a 3 MSF data center on a 155-acre site in west Charlotte, acquired last month for $160M.

  • Luxury revamp: Raytheon(RTX) sold its 15-acre Dallas industrial site to Park Place Dealerships, which plans to replace the vacant plant with a luxury Porsche dealership and Volvo service center by 2027.

🏬 RETAIL

  • Affordable luxury: Luxury outlet malls like Belmont Park Village and Woodbury Common are thriving by offering deep discounts on high-end brands, attracting budget-conscious shoppers.

  • Retail resilience: Centennial reports “incredible" holiday retail sales and traffic, driven by strong consumer confidence, investment in experience-based concepts, and thriving secondary market assets.

  • Burlington expands: Burlington (BURL) has signed a 12-year lease for 78 KSF at RXR Realty (RXR) and Hudson Bay Capital's 620 Sixth Avenue, doubling its previous space.

🏢 OFFICE

  • Office loan crunch: Regional banks face mounting stress as falling values drive a surge in CRE loan modifications, with $500B in maturing mortgages threatening defaults and fire sales in 2025.

  • Put it in Park: Morgan Stanley (MS) is selling the 28-story, 1 MSF office building at 2 Park Avenue to Haddad Brands for $360M, with the buyer set to occupy the space.

  • Silicon Valley return: Industrious will launch a 459-seat, 40.3 KSF co-working office at 1881 Page Mill Road in Palo Alto next fall, marking its reentry into Silicon Valley.

  • Pricey peninsula: Menlo Park leads US office rents, with Sand Hill Road driving prices over $200 PSF, as VC firms and tech companies prioritize proximity to talent and capital in this supply-constrained, high-demand market.

🏨 HOSPITALITY

  • Hedge fund hotel: Elliott Investment Management acquired The Gates Hotel South Beach in Miami Beach for $52.5M, backed by an $82.5M Deutsche Bank (DB) loan.

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📈 CHART OF THE DAY

Insurance Has Bigger Bite of Commercial-Property Income

Insurance Has Bigger Bite of Commercial-Property Income

Selected metros. Source: MSCI U.S. Quarterly Property Index

Worsening weather events, fueled by climate change, have driven property insurance costs to new heights.

For properties tracked by the MSCI U.S. Quarterly Property Index, insurance expenses as a share of income receivable have doubled over the past five years, reaching 2.4% in the 12 months through Q3. Regions like Orlando and Tampa, highly vulnerable to hurricanes, face insurance costs of 4.6% and 4.1% of income, compared to just 1.3% in lower-risk metros like Chicago.

Rising premiums have hit the apartment sector hardest, with insurance costs jumping from 1.4% of income to 3.0% in five years.

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