Office Expansion Drives Fanatics Growth in New York

Fanatics Scales Up Manhattan Offices

Florida-based sports commerce company Fanatics plans to expand its New York City operations, according to CoStar. The move will establish the West Village as the company’s new global office hub. Fanatics signed a lease for the entire 210,000 KSF building at 95 Morton St. The deal effectively doubles the company’s footprint at the property since 2022.

The lease, brokered by CBRE and Newmark, begins in Q4 2027 and extends through 2038. The property, owned by Meadow Partners, features renovated interiors, large open floor plates, and strong transit connectivity.

Why New York Leads Fanatics’ Footprint

With this office expansion, Fanatics will surpass its home base in Jacksonville, Florida, where it occupies 120,000 KSF. New York will become the company’s largest office worldwide. The move supports Fanatics’ rapid growth in sports retail, collectibles, and betting. The expansion also comes as Manhattan offices face mixed valuations and shifting investor sentiment across the market.

The company plans to create 300 new local jobs over the next five years. It will also invest $50M to build out and equip the larger office space. This expansion will help Fanatics tap deeper into Manhattan’s talent pool. It also strengthens the company’s access to industry networks across the city.

Broader Market Context

Fanatics maintains other offices including Tampa and San Mateo, but this latest office expansion establishes New York as the core of its global operations. The West Village and adjacent Hudson Square districts continue to attract major occupiers, with nearby campuses for Google and Disney. Fanatics signed a separate lease last year for 54,472 KSF at 345 Hudson St., reflecting the growing corporate appeal of the area.