- Sam Nazarian and Tony Robbins are launching The Estate, a network of luxury hotels, residences, and preventive medical centers.
- Memberships will cost $35K per year and offer access to extensive diagnostic testing, including full-body MRIs and telehealth consultations.
- The Estate plans to open 15 wellness-focused hotels and 10 longevity centers by 2030, starting with a center at Century Plaza in LA.
- The wellness industry is expected to grow rapidly, with new preventive medicine resorts and clinics becoming highly sought after.
According to Bloomberg, Sam Nazarian, known for his hospitality empire in Los Angeles, has joined forces with Tony Robbins to create The Estate, a collection of luxury hotels, residences, and longevity centers.
The ambitious project and JV hopes to tap into the rapidly expanding global wellness industry, valued at $5.6T annually.
Exclusive Membership
The Estate will focus on providing preventive medical services alongside high-end hospitality, targeting health-conscious guests and residents looking to optimize their health in a luxury setting.
For an annual fee of $35K, members will gain access to state-of-the-art diagnostic testing, including full-body MRIs, heart and lung scans, and bone density tests, all performed in urban longevity centers before guests even arrive at the hotels.
The first center will open at Century Plaza in LA in 2025, and hotels in St. Kitts, northern Italy, Switzerland, and the UK are slated for 2026. Nazarian emphasizes that these are luxury hotels that seamlessly integrate wellness and medical services.
Growing Demand
Hospitality mogul Nazarian and trend-setter Robbins are betting on the growing demand for preventive wellness as people become more focused on their health post-pandemic.
The Estate offers a unique blend of luxury and medical care, providing guests with actionable health information during their stays.
Nazarian’s personal experience with early diagnostics through Fountain Life—a company co-founded by Robbins—highlighted the life-saving potential of these services.
Global Boom
The Estate is launching at a time when wellness resorts and longevity clinics are booming. Experts predict rapid growth in this sector, with luxury brands like Aman and One&Only already offering wellness-focused services.
Nazarian believes The Estate will be the largest network of luxury properties dedicated to preventive medicine, doubling the number of properties offered by competitors like The Well.
With a goal of 15 hotels and 10 longevity centers by 2030, Nazarian and Robbins are positioning The Estate as a leader in the wellness hospitality space, appealing to affluent consumers seeking both relaxation and cutting-edge medical insights.
