- Ryan Serhant, best known for his real estate reality TV career, is now expanding into commercial real estate sales and marketing.
- His firm, Serhant, sold a mixed-use building in Chelsea for $50.5M, signaling a growing presence in the sector.
- With a vast digital reach and strong branding, Serhant aims to disrupt the traditional commercial brokerage model.
From TV Star to Real Estate Mogul
Ryan Serhant’s journey in real estate started in 2008 after a short-lived acting career. After finding fame on Million Dollar Listing New York, he built a dominant presence in luxury residential sales, amassing nearly $10 billion in transactions.
In 2020, he launched his own brokerage, Serhant, which quickly gained traction. With $4 billion in inventory and a growing new development portfolio, Serhant has solidified his name in New York City real estate.
A Move Into Commercial Real Estate
While Owning Manhattan, his Netflix series, highlights his high-end residential sales, it also showcases his firm’s entry into commercial real estate. One of Serhant’s biggest commercial deals to date was the $50.5 million sale of 548 West 22nd Street, a four-story mixed-use building in Chelsea.
Serhant sees his firm’s ability to leverage digital marketing and social media as a unique advantage over traditional commercial brokerages. “We have more qualified eyeballs all over the world than any commercial real estate brokerage combined,” he says.
Tech-Driven Disruption
Beyond brokerage, Serhant has expanded into multiple business lines, including sales training (SellIt.com), media production (Serhant Studios), and AI-driven real estate tech (S.mple). His firm, which now operates in eight states, plans to do $1 billion in commercial deals in 2025.
What’s Next?
While Serhant has ruled out becoming a developer, he remains focused on scaling his firm’s presence in both residential and commercial markets. With a growing team of commercial agents and a tech-forward approach, Serhant is positioning his firm as a major player in New York’s evolving real estate landscape.
This story was first reported by Commercial Observer.
