Small Town Commercial Prices Outpace Major Cities

Small-town commercial property prices rose 1.3% in January as major city CRE values fell, highlighting diverging 2026 market trends.
Small-town commercial property prices rose 1.3% in January as major city CRE values fell, highlighting diverging 2026 market trends.
  • Small town commercial property prices increased 1.3% in January 2026, beating gains in big city assets.
  • Major city, investment-grade property values are 17% below their 2022 peak and declined 0.4% in January.
  • Total US commercial repeat-sale deal volume jumped nearly 20% year-over-year to $146.8B.
  • Buyers secured greater discounts, with price-to-asking ratios falling to 92.5% in January 2026.
Key Takeaways

Commercial real estate prices in the US moved in opposite directions in January 2026, according to new CoStar data. Secondary and tertiary markets, often comprised of small town commercial assets, outperformed large urban investment-grade properties, which continued to decline in value.

Line chart showing US equal-weighted and value-weighted commercial property price indexes through January 2026, highlighting small-market gains and major-city declines.

Small Town Commercial Markets Gain Ground

The equal-weighted CoStar index—tracking the numerous, lower-priced deals typical in smaller towns—rose 1.3% in January and 1.1% annually. In contrast, the value-weighted index, heavily influenced by high-value, major market properties, declined 0.4% in January and is now 17% below its mid-2022 peak. The general commercial segment, which captures small town commercial transactions, led growth with a 2.6% annual increase, even as broader forecasts suggest the overall CRE recovery may stretch into 2027.

Transaction Activity and Discounts Shift

Total commercial repeat-sale transactions for the trailing 12 months reached $146.8B, a 19.9% increase over the previous year, driven largely by secondary and tertiary market deals. However, the number of repeat sales in January fell 10.4% year-over-year, and buyers enjoyed greater discounts—average price-to-asking ratios dropped to 92.5%. Distressed sales remained a small share of all transactions at 2.4%.

Bar chart showing US distressed sale percentages for investment-grade and general commercial properties through January 2026, with levels near 2% to 3%.

Market Outlook Remains Uncertain

Small town commercial assets showed resilience in January. However, CoStar analysts caution that this divergence may not last. Potential Federal Reserve rate cuts could shift market trends later in 2026.

Meanwhile, the average time on market fell slightly to 174 days. At the same time, more sellers pulled listings from the market. These moves reflect continued caution among buyers and sellers navigating shifting CRE conditions nationwide.

Table showing US commercial real estate liquidity indicators through January 2026, including days on market at 174, price-to-asking ratio at 92.5%, and withdrawal rate at 27.1%.

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