- Rams owner Stan Kroenke is planning a $10B mixed-use project in Warner Center that includes a new team HQ and practice facility.
- The 100-acre Gensler-designed development will feature apartments, retail, office, hotels, green space, and entertainment venues.
- The buildout could take up to 10 years, with construction potentially starting in 2027, pending city approval.
A New Vision for Warner Center
Rams owner Stan Kroenke is setting the stage for a new era in Los Angeles real estate—this time with the NFL team at the center.
According to Bisnow, Kroenke has unveiled plans for a $10B redevelopment of a 100-acre site in Warner Center, located in the San Fernando Valley. The goal? To create a sports-anchored, mixed-use urban hub.
The Rams’ Future Home
At the heart of the development will be a new Rams headquarters and practice facility. Kroenke aims to break ground as early as 2027, with the full buildout expected to unfold over the next decade.
Beyond Football
But the vision goes far beyond the gridiron. Designed by global architecture firm Gensler, the project will include:
- Residential units
- Hotel accommodations
- Office space
- Retail shops
- Green space
- Two entertainment venues
The plan will transform the site currently occupied by the Promenade Mall—which is set to be demolished—and the adjacent former Anthem building, which will be renovated.
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A Proven Playbook
Kroenke is no stranger to sports-anchored developments. His Inglewood project, centered around SoFi Stadium, is a multibillion-dollar community featuring residential, retail, offices, and hospitality. That stadium alone cost $5B.
“If you look at what we’ve done in Inglewood, this is a piece of cake,” said Otto Maly, President of Kroenke Holdings.
What’s Next
Formal plans for the Warner Center redevelopment are expected to be submitted to the city in the coming weeks. If approved, it could become one of the most transformative real estate projects in Los Angeles over the next decade.
