TractIQ Review

TractIQ Overview

TractIQ is a self-storage data platform that empowers investors, brokers, and operators to make smarter, more confident, data-driven decisions. Its platform offers comprehensive access to demographic insights, market supply, and rental rate data for over 68,000 operating self-storage properties and construction sites nationwide. With TractIQ, you can streamline your analysis, evaluate more opportunities, and gain a competitive edge in the self-storage market.

Pros Explained

TractIQ’s platform contains 200+ datasets: TractIQ provides comprehensive data on self-storage supply, demand indicators, and site risk factors. The platform includes information on over 68,000 operating storage facilities and construction sites, 30,000 with detailed pricing by unit type, and 35,000 with owner contact details. It also tracks many demand indicators, such as demographic data, 79,000+ housing starts, 333,000+ commercial construction projects, traffic counts, and major signal brand locations (Walmart, Starbucks, Whole Foods, etc.).

Additionally, TractIQ assesses site risk factors like flood zones, sea level rise, seismic risks, and wildfire hazards to help users make informed investment decisions.

User-friendly map interface with multiple data layers and visualization options: TractIQ’s map allows users to identify new development and acquisition targets with sophisticated supply-demand filtering and then do advanced underwriting by layering key data sets including traffic counts, risk factors, and the many demand signals mentioned above. Users can also overlay flood zone maps to assess risks like higher insurance premiums.

Additionally, TractIQ tracks over 79,000 residential construction projects, critical for predicting future self-storage demand and better contextualizing opportunities for investment committees (i.e., 3,000 housing units are under construction within 3 miles of a site, totaling $600MM in cost).

Excel-compatible reports for various metrics: TractIQ provides an Excel-friendly interface, allowing users to easily download and integrate data into their underwriting models. This includes detailed rent comps on a per-square-foot or per-unit basis and 12-month market trends.

The platform is a one-stop shop for analyzing demographics, rate trends, and various reports on storage facilities, housing starts, and commercial construction. Users can download all data, to pull out intel like project names, descriptions, costs, stages (and even up-to-date city project notes), and owner and developer contact information.

Data is regularly updated and vetted for the highest quality: TractIQ combines automated processes with expert human review, thanks to its data engineers, scientists, and QA specialists. A qualified expert reviews every self-storage facility on the platform, while demand data is aggregated from government sources and vetted vendors to ensure accuracy. The platform is fully transparent, sharing data update dates and citations, ensuring users have the most recent and reliable information.

Cons Explained

Working on adding sales comps and loan information: TractIQ’s main challenge is that, while it aims to be a one-stop shop for real estate investment analysis, some data sets, such as zoning data, sales comps, and loan information, are still in development. Although the platform includes 38,000 owner names, it continues improving its owner data coverage.

TractIQ’s goal is to provide a comprehensive solution to save customers time and money by eliminating the need for multiple subscriptions, but certain data sets are still in development.

Young company with recent leadership change: Founded in 2021, TractIQ is a relatively new player in the self-storage data platform space. It recently underwent an ownership change to fuel its growth. While TractIQ may not have the same long-standing presence as some competitors, its fresh approach and innovative features offer a compelling alternative for those seeking a modern, data-driven solution.

In 2024, the company made a significant investment in product development, data quality, and strengthening its leadership team. The team includes investment professionals who previously acquired over $70M in self-storage assets before shifting entirely to the data business to avoid any conflicts of interest. Additionally, the company brought in top-tier tech talent from Google, Dell, and Zendesk.

TractIQ Product Offerings

TractIQ is a robust self-storage data platform offering over 200 datasets designed for in-depth real estate analysis. Its key features include powerful deal identification tools, detailed market insights, and comprehensive construction data, making it an essential resource for investors looking to make informed decisions and stay ahead in the self-storage industry.

Comprehensive platform of self-storage data sets

TractIQ empowers leading investors to make smarter investment decisions with verified, transparent data for over 68,000 operating storage facilities and construction sites. The platform includes datasets, including demographics, insurance, FEMA, wildfire information, and incoming housing data. Its advanced export functionality provides committee-ready tables and charts, all backed by trusted public and proprietary data sources, allowing investors to analyze opportunities more efficiently and confidently.

Extensive residential and commercial construction project tracking

TractIQ partners with multiple sources to gather and update residential construction data from municipalities every month while their team uses advanced technology to track rental rate data for 30,000 self-storage facilities nationwide.

In addition, TractIQ tracks over 300,000 commercial construction sites, providing detailed insights into projects across industries like education, industrial, and retail. Users can filter for specific types of construction, such as retail or medical, and track major brand footprints like Walmart and Starbucks to identify investment opportunities in growing commercial areas. The data can also be exported into Excel.

Deal identification with customizable filters

TractIQ offers two primary use cases: efficiently identifying self-storage deals and analyzing them 10x more effectively. The platform allows users to input specific investment criteria, such as population growth, median household income, and storage saturation, to filter down to relevant areas and facilities across the U.S. Users can get granular insights down to the zip code or census tract level, identifying facilities that meet their criteria.

TractIQ also enables filtering by facility attributes like size or rental rates, and users can download comprehensive reports with facility and owner details. This streamlined process empowers investors and brokers to quickly find and evaluate self-storage opportunities.

User Experience

The TractIQ platform offers a user-friendly UI/UX experience for investors, brokers, and self-storage facility owners.

TractIQ offers an intuitive user experience that makes identifying and analyzing self-storage deals simple and efficient. Users can easily filter facilities based on specific criteria, such as size or rental rates, with just a few clicks. 

For example, you can filter the entire US for facilities larger than 40,000 square feet with climate-controlled rents below $200 for a 10×10 and layer in demand criteria (e.g., Square Foot per Capita under 8 and population growth over 5%) to find the off-market deals no one is looking at that match your buy box.

The platform lets you view detailed facility information and download comprehensive reports within a set radius, streamlining your analysis and decision-making process.

Customer Support

A TractIQ subscription includes a detailed, hour-long recorded training session led by the Head of Customer Success and a dedicated Account Executive, ensuring customers get up to speed quickly. 

TractIQ’s responsive customer support team addresses inquiries within 24 hours, often on the same day. The company also tailors its engagement to customer needs, offering flexible touch points—whether you prefer periodic updates or more frequent communication.

Pricing

TractIQ’s Enterprise plan starts at $8,000 annually and comes with a two-week refundable trial period. This allows customers to explore the platform and ensure it meets their needs before committing fully. 

The company also offers one-off summary site and rent report PDFs, holistic API integrations into CRMs and management software, and statewide/nationwide self-storage data exports at varying price points.

Competitors

TractIQ’s main competitors are Yardi Matrix, Radius Plus, and StorTrack.

Yardi Matrix

Yardi Matrix is TractIQ’s primary competitor and has the most brand recognition. However, Yardi’s data platform only tracks around 30,000 self-storage facilities nationwide, leaving vast areas of the country unanalyzed and making it difficult to get a complete picture of the market. 

In contrast, TractIQ’s platform provides data on over 68,000 operating storage facilities and construction sites, offering comprehensive coverage that ensures you don’t miss out on critical information—no matter where you’re focused.

Additionally, if you’re looking for multi-family data from a competitor like Yardi, you’d need to purchase a separate subscription because it isn’t included in their self-storage product. This adds complexity and inflates costs, making it far less efficient. 

Yardi’s nationwide coverage pricing is often $10,000+ and includes additional fees as your data needs grow so you end up “paying for the brand.” Offering less data for a significantly higher cost doesn’t add up. 

Radius Plus

Radius Plus offers a credit model where users can pay $20 for one hour of access to their platform. While this might seem convenient at first glance, it quickly becomes apparent that you’re not getting anywhere near the same level of features and depth of insights as TractIQ.

Radius Plus doesn’t offer critical data sets that many investors rely on to make informed decisions. It lacks residential and commercial construction data, two crucial components for evaluating market trends and opportunities and contextualizing the deal for your investors. TractIQ’s export ability and transparency of facility data, demographics, self-storage construction data, summary and rate trends PDFs, and unique datasets like housing and commercial construction data are also on a different level than Radius Plus.

In addition, you won’t find traffic counts or flood zone maps, which are essential to understanding frontage and risk assessment driving your investment strategy. Plus, Radius Plus falls short on advanced demographic filtering options, meaning you’ll spend more time sifting through sites that don’t fit instead of quickly honing in on what matters most to your business.

StorTrack

StorTrack is the closest competitor to TractIQ regarding the number of self-storage facilities covered, making it a solid option at first glance. To give you a sense of scale, while Radius Plus claims to have data on around 49,000 facilities, StorTrack boasts coverage of roughly 64,000 facilities, which puts them in closer range to TractIQ.

StorTrack’s pricing model is a bit more complicated, with various pricing tiers that make it hard to make an accurate apples-to-apples comparison to TractIQ. Depending on the level of access you choose, you might find yourself paying more than expected, and even then, you’re not getting the full suite of data that sets TractIQ apart.

StorTrack lacks many crucial data sets that investors, brokers, and developers rely on to make well-rounded decisions. For example, it doesn’t offer residential or commercial construction data, which are vital for understanding market growth and development potential. 

They do not provide essential tools like traffic counts or flood zone maps, which are invaluable for assessing location risks and opportunities. Without advanced demographic filtering options, you could spend more time manually sorting through the data to find the insights you need.

How We Evaluated TractIQ

When evaluating TractIQ, we examined several factors, including:

• Product and service offerings: We dug into TractIQ features, products, and services, including its full suite of self-storage data services.
• Pros and Cons: We checked the boxes on what potential clients are looking for and compared features that make TractIQ stand out from its competitors.
• Ease of Use/Functionality: We examined TractIQ’s data platform’s user-friendliness, the intuitiveness of the onboarding process, and the speed with which a new user is likely to understand and take advantage of the platform’s full functionality.
• Customer support: We evaluated TractIQ’s existing customer support network and scored it on response times, training materials, and access to customer service reps.
• Pricing and transparency: We examined how TractIQ’s products and services are priced and whether readily available pricing information is available on its website.

Summary of TractIQ Review

TractIQ stands out as a comprehensive self-storage data platform designed to meet the needs of investors, brokers, and operators seeking to make smarter, data-driven decisions. With over 200 critical datasets, including facility details, market insights, demographic trends, and risk assessments, TractIQ provides the tools necessary to gain a competitive edge in the self-storage industry. 

Its user-friendly interface, advanced filtering options, and seamless integration with popular CRMs ensure that users can easily access and analyze the most relevant data, making the decision-making process faster and more efficient.

While TractIQ is relatively new to the market, its rapid growth and ongoing innovations have attracted top-tier customers and investors. The platform’s commitment to offering a broad array of data—from rental rates and construction trends to environmental risk factors—makes it a valuable resource for professionals looking to explore every aspect of a potential investment. 

Though some features, such as zoning, sales comps, and loan information, are still in development, TractIQ continues to evolve and add new capabilities, positioning itself as a formidable player in the self-storage data space.

Compared to competitors like Yardi Matrix, Radius Plus, and StorTrack, TractIQ offers broader coverage and more comprehensive insights at a more competitive price point. While these competitors may have their strengths, TractIQ’s dedication to providing a fully integrated, data-rich platform gives users access to the detailed information they need without the added complexity of multiple subscriptions. 

Ultimately, TractIQ offers the ideal blend of usability, affordability, and data-driven power for self-storage industry professionals to stay ahead of market trends and make informed investment decisions.

Disclaimer

This page may contain affiliate links. If you make a purchase or investment through these links, CRE Daily LLC may receive a commission at no extra cost to you. These recommendations are based on our direct experience with these companies and are suggested for their usefulness and effectiveness. We advise only purchasing products that you believe will assist in reaching your business objectives and investment goals. Nothing in this message should be regarded as investment advice, either on behalf of a particular security or regarding an overall investment strategy, a recommendation, an offer to sell, or a solicitation of or an offer to buy any security. Advice from a securities professional is strongly advised, and we recommend that you consult with a financial advisor, attorney, accountant, and any other professional who can help you understand and assess the risks associated with any real estate investment. For any questions or assistance, feel free to contact [email protected]. We’re here to help!